London, Jan 24, 2022: Queen Mary’s College, UK’s leading sixth form college in esports, have partnered with eSportskred to create an ambassador network of their sixth form students and staff members, to reach huge audiences on streaming and social channels.

This will provide students with new opportunities to demonstrate their creative coursework on social and streaming channels and work with famous industry brands who are looking to sponsor the college. In this way, Queen Mary’s College can collaborate with corporate brand partners, promote its own unique values, and reach audiences on a massive scale for marketing purposes.

eSportskred software has been optimised for the unique esports and entertainment ecosystem and has been developed from Sportskred’s established technology platform. In partnering with eSportskred, Queen Mary College will bring all their esports students and ambassadors onto the technology platform, creating their own influencer/ambassador network.

The technology platform is made up of 4 functional elements.

• Audience insights module provides Queen Mary College with a full analysis of the audiences of the entire network of their student and staff ambassadors.
• Real-time valuation provides the necessary benchmarks to be sure Queen Mary College is getting the right value to work with brand partners.
• Campaign management means no more spreadsheets trying to ensure a campaign is delivered on time. All the tools are there to make campaign delivery simple, even at scale when involving hundreds of their students and staff members.
• Powerful post-campaign analytics provides automatic reporting on every post from every individual student or staff member, taking all the guesswork out of understanding the effectiveness of campaigns.

“I constantly seek innovation for better, responsive curriculum delivery that meets the needs and interests of our students whilst sustaining the financial stability of the college. eSportskred’s solution enables us to build a scalable ambassador network with academic staff, students and ambassadors. We can now have one digital community and platform to showcase our students’ innovative works and to broaden their vision while working with well-known brands. This partnership also directly links to the current esports BTEC we deliver here at college, so we can use this relationship as part of a real-life case study for our students. Being able to call upon eSportskred as a perfect example of contemporary employer engagement and relevance within the vast esports industry will be a huge advantage to our students.” said James Fraser-Murison, Director of Learning for the Creative Arts at Queen Mary’s College.

“As Malcolm X once said: Education is the passport to the future, for tomorrow belongs to those who prepare for it today. We treasure the opportunity to work with Queen Mary College as a technology provider. QMC is a well-structured college, with the highest calibre of staff and modern infrastructure. We will be working with James and his team closely to pioneer and advance this project” said Vicky Cheng, Global Director, Esports at eSportskred.

About Queen Mary College (https://www.qmc.ac.uk/)

QMC: An inclusive, vibrant and high achieving sixth form college for students over 16 years old. The College is committed to and values equalities, diversity and inclusion. Our Mission is: to invest in individuals to build better futures.